The idea for Born Rebel Co. actually started while binge watching Yellowstone. I became obsessed with cowboys, the attitude, the freedom and the whole aesthetic.
I wanted a set of cowboy boots. But when I started looking around, I couldn't find the kind of boots I wanted to wear.
I didn't want ordinary cowboy boots. I wanted colour. Art. Personality. Something a little wild.
And then I thought… why don't I just create them?
Which, looking back, probably shouldn't have surprised me. I've been creating things for as long as I can remember.
As a little girl, I'd make my own clothes, steal things from Mum's wardrobe and cut them up to turn them into something completely different. I was always drawing, designing, making and imagining.
That creative little girl never really went away. She's still here. Born Rebel Co. is her dream.
We're starting with our statement cowboy boots, but they're only the beginning. Clothing, accessories and more are coming. My vision is to build a fashion brand that feels completely different, colourful, alternative, feminine, bold and unapologetically rebellious.
A little more about me
Behind Born Rebel Co. is me, a creative, a dreamer, a mum and a woman who has always believed there is something pretty special about being different.
I'm lucky enough to have a beautiful family, two amazing young boys and an incredible partner who supports me and my crazy ideas every step of the way. I'm building Born Rebel Co. alongside the beautiful chaos of family life, because I've always believed it's never too late to chase something you're passionate about.
This brand is a piece of me. My creativity. My experiences. My dreams. And a little bit of that rebellious little girl who never stopped wanting to make things.
But it became something more
What started from a passion for creating fashion became something deeply personal. After losing my mum to suicide, I experienced a kind of grief that changed me. It made me look at life differently. It reminded me how important it is to speak up, to look out for each other, to make people feel seen and to remind someone that their life matters.
And that's when I knew Born Rebel Co. needed to have a purpose beyond fashion.
I don't believe being a rebel is simply about breaking the rules. Sometimes rebellion is choosing yourself. Speaking up. Starting again. Being unapologetically who you are. And sometimes it's reaching out your hand to someone who needs it.
That's why Born Rebel Co. will partner with suicide prevention and mental health organisations, giving back through our sales to help support people who are struggling and the organisations working to keep people here.
Because if something I create can make someone feel confident, inspired and connected, while also helping someone who is struggling, then it means so much more. Every pair of boots and piece of clothing is part of something bigger.
If you're struggling, you don't have to sit with it alone. In Australia, Lifeline is available 24/7 on 13 11 14, and the Suicide Call Back Service on 1300 659 467. In an emergency, call 000.
Created from passion. Inspired by rebellion.
Built from creativity. Driven by purpose.
For women who are wild. For women who are powerful. For women who are finding themselves again. For women who refuse to blend in.
Be different. Be loud.
Be unapologetically you.
Rebellion with a purpose